The importance of a strong TikTok presence is well-known to marketers and social media influencers. But as with any other platform, building an audience be difficult and time-consuming. That’s why many people choose to buy TikTok views – but how do you measure the ROI of this investment? Let’s define what we mean by “buying TikTok views.” Essentially, this means paying for your videos to appear in front of more users than they would organically. The idea is that if your videos get more views and engagement, they will attract even more viewers and help grow your following.
Money doesn’t necessarily mean something is worthwhile just because you spend it. So here are some steps you take to measure the ROI of buying TikTok views:
Step 1: Set clear goals
Before investing in anything whether it’s Buy tiktok views or hiring a new employee. It’s essential to set clear goals so that you evaluate whether or not those investments are paying off.
In the case of buying TikTok views, your goal might be something like “increase overall engagement on our account” or “boost visibility for a specific video.” Whatever your goal is, make sure it’s specific and measurable so that you’ll be able to track progress over time.
Step 2: Track performance metrics
Once you’ve set your goals, start tracking relevant performance metrics so that you see if buying TikTok views is helping you achieve those goals.
Some key metrics to track might include:
- Views per video
- Engagement rate (likes/comments/shares)
- The follower growth rate
Keep in mind that these metrics should be compared before and after purchasing TikTok views so that you accurately gauge their impact.
Step 3: Calculate cost per view
One way to measure the ROI of buying TikTok views is by calculating the cost per view (CPV). To do this, simply divide the total amount spent on buying views by the number of additional organic (non-paid) impressions generated as a result.
For example, let’s say you spent $100 on purchasing 10k additional impressions. If those impressions led to an additional 5k organic impressions (i.e., people who saw your video without having paid for them), then your CPV would be $0.02 ($100 divided by 5k).
Step 4: Evaluate the impact on other business objectives
While increasing engagement and growing followers are certainly important objectives for any brand or influencer using social media platforms like TikTok, there may also be other business-related objectives impacted by purchasing TikTok. For example,
Increased sales – If one objective was driving sales through their online store with a tiktok advertising campaign, then measuring incremental revenue generated from purchases made directly attributable to tiktok ads could provide another metric beyond engagement rates.
Brand awareness – Measuring reach across different demographics including age groups, gender, etc could provide insights into effectiveness at building brand awareness which ultimately leads back to increased engagements