{"id":377,"date":"2024-04-03T11:44:35","date_gmt":"2024-04-03T11:44:35","guid":{"rendered":"https:\/\/businessmagnetics.com\/?p=377"},"modified":"2024-04-03T11:44:35","modified_gmt":"2024-04-03T11:44:35","slug":"boost-conversions-with-amazon-a-content-and-storefront-design","status":"publish","type":"post","link":"https:\/\/businessmagnetics.com\/boost-conversions-with-amazon-a-content-and-storefront-design\/","title":{"rendered":"Boost Conversions With Amazon A+ Content and Storefront Design"},"content":{"rendered":"

Amazon is not just about selling goods and services. It\u2019s also about creating a compelling brand story to stand out in the highly competitive marketplace nowadays. However, it can be a challenging task with limited space on <\/span>Amazon listings<\/span><\/a>.<\/span><\/p>\n

A+ Content empowers sellers to narrate compelling brand narratives within product descriptions, effectively engaging potential buyers. Meanwhile, an Amazon Storefront allows sellers to showcase their products without any distractions from the competitor\u2019s products or ads. An Amazon Storefront has the look and feel of a brick-and-mortar store, but with Amazon\u2019s massive audience reach.<\/span><\/p>\n

However, to get the benefit of both <\/span>Amazon A+ Content<\/span> and <\/span>Amazon Storefront Design services<\/span><\/a>, a brand needs to be registered on Amazon.<\/span><\/p>\n

What is Amazon A+ Content?<\/b><\/p>\n

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Formerly known as Enhanced Brand Content or EBC, <\/span>Amazon A+ Content<\/span><\/a> is a premium feature that enables Amazon sellers to create visually attractive product listings. A+ Content allows sellers to add enhanced product descriptions, brand stories, high-quality images, and even in-action shots to help increase conversions of the listing.<\/span><\/p>\n

A regular Amazon listing only allows sellers to add text with 2,000 characters, without any images or graphics. A+ Content enables the inclusion of product USP, features, benefits, and brand story in a captivating manner. Customers prefer easy-to-read content over a large block of text.<\/span><\/p>\n

Benefits of Amazon A+ Content<\/b><\/p>\n

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Incorporating A+ content into listings isn’t just advantageous for the individual product; it’s beneficial for the entire brand. By integrating compelling text and visuals into listings, products are set apart from competitors and effectively communicate the brand’s story to potential customers.<\/span><\/p>\n

Here are some benefits of A+ Content:<\/span>
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